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-as of [21 OCTOBER 2024]–
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-OPTINMONSTER-
(online marketing services)
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-[website monetization] is the process of converting [existing traffic] being sent to a particular [website] into [revenue]-
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(the most popular ways of ‘monetizing’ a ‘website’ are by implementing ‘pay per click’ (aka ‘PPC’) + ‘cost per impression’ (‘CPI’ / ‘CPM’) advertising)
(various ‘ad networks’ facilitate a ‘webmaster’ in placing ‘advertisements’ on ‘pages’ of the ‘website’ to benefit from the ‘traffic’ the ‘site’ is experiencing)
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(the 2 most important ‘metrics’ that matter to a ‘web publisher’ looking to ‘monetize’ their site are…)
#1
‘fill rate’
(the % of ‘inventory’ where ‘ads’ can be shown by a ‘partner advertising network’)
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#2
‘eCPM’
(the ”effective cost’ per ‘thousand’ impression dollar amount’ that is paid out to the ‘publisher’ for showing ‘ads’ to their ‘audience’)
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(additionally, aside from ‘typical ad display’ + various ‘advertising generated revenue’, some ‘webmasters’ or ‘site owners’ utilize ‘lead generation’ to monetize ‘internet traffic’ to a ‘website’ by creating ‘leads’ (or ‘inquiries’) from ‘submission forms’ or ‘phone calls’ from ‘interested consumers’ + then delivering those ‘leads’ to a ‘business’ seeking that type of ‘inquiry’)
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*👨🔬🕵️♀️🙇♀️*SKETCHES*🙇♂️👩🔬🕵️♂️*
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*🌈✨ *TABLE OF CONTENTS* ✨🌷*
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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥