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*NOW CLOSED*
(2009 – 2020)
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*’microsoft store’ was a chain of ‘retail stores’ and is an ‘online shopping site’, owned / operated by ‘microsoft’ and dealing in [‘computers’ / ‘computer software’ / ‘consumer electronics’]*
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The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface, and offerings from third parties such as Acer, Dell, HP, Lenovo, and VAIO without demos nor trialware
(pre-installed free trials of certain third-party software that expire after a limited time).
It also offered Windows (most retail versions), Microsoft Office, and Xbox One game consoles, games, and services including on-site Xbox diagnostics.
The Answers Desk helped to answer questions related to Office, Windows, and other Microsoft products; the stores also offer class sessions as well as individual appointments.
The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona, and Mission Viejo, California.[2]
Additional stores have since opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas, Virginia, and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.[3]
The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012,[4] while the first store outside North America (and first store in Asia-Pacific and second flagship store[5]) opened in Sydney, Australia, on November 12, 2015.[6] In September 2017, the company announced a store on Regent Street in London, England.[7]
On June 26, 2020, Microsoft announced that it would close all of its physical stores once COVID-19 pandemic restrictions are lifted, and transition to a digital-only model. Four stores in New York City, Sydney, London, and Redmond would be renovated into “experience centers”.[8]
History[edit]
Microsoft’s first retail store was located in the Metreon in San Francisco. It was owned and operated by Sony Retail Entertainment[9] and ran from 1999[10] to 2001.[11]
In 2009, Microsoft built a “Retail Experience Center” in their Redmond, Washington headquarters[12] and announced plans to build its own retail stores.[13] On October 22, 2009, the same day as the Windows 7 launch, Microsoft opened a retail store in Scottsdale, Arizona. A week later, another opened in Mission Viejo, California. Five additional stores were opened in 2010. A ninth store opened in Atlanta in May 2011, with two more openings planned in Houston and Los Angeles by the end of June.
The majority of Microsoft Stores were closed in March 2020 due to the COVID-19 pandemic.[14] On June 26, 2020, Microsoft announced that it would permanently close all of its physical retail stores in favor of a digital marketplace. Four stores would be renovated into “experience centers”: New York City, Sydney, London, and Redmond.[8]
Shopping experience[edit]
The Microsoft Store is similar to the popular Apple Store concept, which has been largely successful.[15] The concept aims to give a greater level of customer satisfaction both by only having sales staff as well as by employing “Technical Advisers” (similar to Apple’s “Geniuses”) to assist customers with technical questions and issues. In addition, “Specialists” (or trainers) are employed to show customers how to get the most out of their software. Xbox One consoles are also available to entertain patrons.
Retail locations[edit]
Map of Microsoft Store locations in the United States
There are Microsoft Store retail locations throughout the US, seven in Canada, one in Sydney, Australia, and one in London, England. Microsoft Store formerly operated a store in Helsinki, Finland.
Other formats[edit]
Microsoft Specialty Stores[edit]
In May 2013, Microsoft began to launch mall kiosk locations known as Microsoft Specialty Stores, expanding upon the Surface-focused pop-up stores established during the launch of Windows 8. They featured a smaller product offering, with a particular focus on the Surface and Windows Phone product lines.
In June 2019, Microsoft closed all Specialty Store locations. [16]
Best Buy Windows Stores[edit]
On June 13, 2013, Microsoft announced a partnership with the Best Buy chain to replace their Best Buy’s PC departments with The Windows Store (unrelated to the Windows Store software distribution platform) at 600 locations in the United States and Canada, by September 2013. The store-within-a-store showcases Windows devices, Microsoft hardware and software products (including the Office, Surface, and Xbox lines). Departments for other manufacturers (such as Apple, Google, and Samsung) remain separate from the Windows Store sections. Best Buy also pledged to add 1,200 Microsoft-trained sales associates to its stores and to stock more accessories for Microsoft-related products, such as Windows Phone devices.[17]
See also[edit]
Apple Store
Google Store
References[edit]
^ “Store List – Microsoft Store”. Microsoft. Retrieved September 24, 2017. CS1 maint: discouraged parameter (link)
^ Microsoft News (2009-08-07). “Behind these walls in Scottsdale & Mission Viejo, the first Microsoft retail stores”. Twitter. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ “Microsoft will open 75 new stores within 3 years”. CNET News.
^ Kopun, Francine (15 November 2012). “Microsoft’s first Canadian retail store to open at Yorkdale: Sneak peek”. Toronto Star. Retrieved 10 December 2012. CS1 maint: discouraged parameter (link)
^ “Microsoft’s Sydney Flagship Store: The Massive New Focus on Service” (Press release). Techly. 2015-11-12. Retrieved 2015-11-14. CS1 maint: discouraged parameter (link)
^ “All eyes on Australia: First Microsoft flagship store in Asia Pacific lands in Sydney” (Press release). Microsoft. 2015-04-21. Retrieved 2015-04-21. CS1 maint: discouraged parameter (link)
^ Brown, Matt (21 September 2017). “Microsoft to open its first UK retail store in London [Updated]”. Windows Central. Retrieved 21 September 2017.
^ Jump up to: a b Liao, Shannon (June 26, 2020). “Microsoft is closing all of its stores”. CNN Business. Retrieved June 26, 2020. CS1 maint: discouraged parameter (link)
^ “Microsoft Debuts microsoftSF Retail Environment At San Francisco’s Metreon Sony Entertainment Center” (Press release). Microsoft. 1999-06-16. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ Brown, Janelle (1999-06-29). “The consumer incarnation of Microsoftiness”. Salon. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ Junnarkar, Sandeep (2001-11-01). “Xbox due, Microsoft exits Sony-owned mall”. CNET News. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ Miller, Paul (2009-01-13). “Microsoft builds pretend retail store, wants to play house later”. Engadget. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ Lilly, Paul (2009-02-13). “It’s Official: Microsoft Brand Store Fronts Coming Soon”. MaximumPC. Retrieved 2010-11-28. CS1 maint: discouraged parameter (link)
^ Schuetz, Molly; Bass, Dina (June 26, 2020). “Microsoft to Close Retail Stores Permanently in Digital Bet”. Bloomberg. Retrieved June 26, 2020. CS1 maint: discouraged parameter (link)
^ Olivarez-Giles, Nathan (2010-11-26). “For some, the Microsoft Store concept is a puzzle”. Los Angeles Times. Retrieved 2011-01-09. CS1 maint: discouraged parameter (link)
^ “Microsoft continues its kiosk kick, will open new ‘specialty stores'”. CNET News. Retrieved 30 July 2015. CS1 maint: discouraged parameter (link)
^ “Microsoft to launch dedicated Windows stores in Best Buys”. ZDNet. Retrieved 14 June 2013. CS1 maint: discouraged parameter (link)
External links[edit]
Microsoft Store Online Edit this at Wikidata
Microsoft Store Locations (Defunct)
“Microsoft Store Concepts”.
Gizmodo.
(i feel sorry for the microsoft store on 5th avenue)
(it looks so lonely and desolate)
(almost completely empty every time i walk past it)
(being that the 5th avenue apple store is a few blocks away)
(…keep in mind that i was homeless at the time)
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en.wikipedia.org /wiki/Microsoft_Store_(retail)
Microsoft Store (retail)
Contributors to Wikimedia projects8-10 minutes 2/23/2009
For Microsoft Store on Windows and Xbox, see Microsoft Store.
Microsoft Store
M box.svg
Type Subsidiary
Industry
Computer hardware
Computer software
Consumer electronics
Distribution
Founded October 22, 2009; 11 years ago
Defunct June 26, 2020
Fate Closed by parent
Number of locations
show
World: 116 stores in 4 countries and 1 territory[1]
(107 US/10 overseas)
Key people
Steve Ballmer, Satya Nadella (CEO)
Products
Surface
Xbox
Virtual Reality
Windows 10
Office 365
Microsoft & third-party software and accessories
Computer Repair
Parent Microsoft
Website
www.microsoftstore.com
A Microsoft Store bearing the 2009β2012 logo
Microsoft Store in Yorkdale, Toronto, the first store located outside the U.S.
Microsoft Store in Sydney
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