___*AKA*___
“BRICKS AND MORTAR”
“B&M”
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*MOM N’ POP SHOPS* –>
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*’brick + mortar’ refers to a ‘physical presence’ of an ‘organization’ or ‘business’ in a ‘building’ or other ‘structure’*
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(the term brick-and-mortar business is often used to refer to a company that ‘possesses’ or ‘leases’ retail shops, ‘factory production facilities’, or ‘warehouses’ for its ‘operations’)
(more specifically, in the jargon of ‘e-commerce businesses’ in the ‘2000s’, ‘brick-and-mortar businesses’ are ‘companies’ that have a ‘physical presence’ (e.g. a ‘retail shop’ in a ‘building’) + offer ‘face-to-face customer experiences’)
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(this term is usually used to contrast with a ‘transitory business’ or an ‘internet-only presence’, such as ‘fully online shops’, which have no ‘physical presence’ for shoppers to…)
*’visit’*
*’talk with staff in person’*
*’touch’ + ‘handle’ products*
*buy from the firm ‘in person’*
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(however, such ‘online businesses’ normally have ‘non-public physical facilities’ from which they either run ‘business operations’ (e.g. the ‘company headquarters’ + ‘back office facilities’), and/or ‘warehouses’ (for ‘storing’ + ‘distributing’ products)
(concerns such as — ‘foot traffic’ / ‘shopfront visibility’ / ‘appealing interior design’ — apply to ‘brick-and-mortar businesses’ rather than ‘online ones’)
(an ‘online-only business’ needs to have an ‘attractive’ + ‘well-designed’ website, a reliable ‘e-commerce system’ for ‘payment’, a good ‘delivery’ (or ‘shipping’) service + effective ‘online marketing tactics’ to drive ‘web traffic’ to the site)
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(governments are also adopting ‘e-government approaches’, which is the use of ‘online services’ for citizens to enable them to…)
*fill in ‘government forms’*
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*pay ‘tax bills’*
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*register for ‘government programs’ online*
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*these services aim to…*
*cut ‘bricks + mortar costs’
(building ‘leasing/purchase costs’ + ‘staff costs’)
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*improve ‘services’ to ‘citizens’*
(by offering ’24/7 access’ to ‘information’ + ‘services’)
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💕💝💖💓🖤💙🖤💙🖤💙🖤❤️💚💛🧡❣️💞💔💘❣️🧡💛💚❤️🖤💜🖤💙🖤💙🖤💗💖💝💘
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*🌈✨ *TABLE OF CONTENTS* ✨🌷*
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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥