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*SUBSIDIARY OF ‘NEIMAN MARCUS’*
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*”bergdorf goodman” is a ‘luxury goods department store’ based on ‘fifth avenue’ in ‘midtown manhattan’ in ‘new york city’*
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The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman.
Today, Bergdorf operates from two stores situated across the street from each other at Fifth Avenue between 57th and 58th Streets.
Bergdorf Goodman’s main store, which opened at its current location in 1928, is located on the west side of Fifth Avenue.
A separate men’s store, established in 1990, is located on the east side of Fifth Avenue, directly across the street.
(‘bergdorf’ is a subsidiary of ‘neiman marcus’, which is owned by the private equity firms ‘TPG Capital’ and ‘Warburg Pincus’)
Founding and early history (1899-1951)
The company traces its origins to 1899 when Herman Bergdorf, an immigrant from Alsace, opened a tailor shop just above Union Square in downtown Manhattan.
Bergdorf Goodman’s main store on Fifth Avenue
Edwin Goodman, a young 23-year old merchant, based in Lockport, New York, moved to New York City to work as an apprentice for Bergdorf.
Within two years, Goodman had raised enough money to purchase an interest in the business, which was renamed Bergdorf Goodman in 1901.
in 1906, Bergdorf Goodman moved to a new location on 32nd Street, just west off Fifth Avenue and “Ladies’ Mile“.
While Bergdorf preferred the less expensive side street location, Goodman with the location and bought out Bergdorf’s interest in the company.
Bergdorf would retire to Paris.
Although Goodman had developed a good business as a ladies’ tailor on 32nd Street, in 1914, he decided to move uptown.
Goodman constructed a five-story building at 616 Fifth Avenue, on the site of what is today Rockefeller Center.
In 1914, Goodman became the first couturier to introduce ready-to-wear, making Bergdorf Goodman a destination for American and French fashion.
The store moved to its present location at 5th Avenue and 58th Street in 1928, building its Art Deco store on the site of the Cornelius Vanderbilt II mansion.
As he was unsure of the success of the new store’s location, (it was uncertain whether customers would follow the store uptown), Goodman designed the new store so that it could be broken up into sections with different storefronts that could be rented out if needed.
Early tenants included Van Cleef & Arpels, the Grande Maison de Blanc and Dobbs the Hatter.
During the Great Depression, however, Goodman thrived, buying the entire building.
Throughout the 1930s, Goodman purchased the mortgages of the surrounding businesses, eventually acquiring the entire block.
During this period, Bergdorf Goodman was successful enough to have merited an expansion beyond the single store.
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(however, ‘goodman’ preferred to operate in a single location where he would be able to personally maintain the quality of the ‘merchandise’ and ‘service’)
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*👨🔬🕵️♀️🙇♀️*SKETCHES*🙇♂️👩🔬🕵️♂️*
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👈👈👈☜*“VENDORS”* ☞ 👉👉👉
(‘BRICK’ + ‘MORTAR’)
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💕💝💖💓🖤💙🖤💙🖤💙🖤❤️💚💛🧡❣️💞💔💘❣️🧡💛💚❤️🖤💜🖤💙🖤💙🖤💗💖💝💘
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*🌈✨ *TABLE OF CONTENTS* ✨🌷*
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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥