(also called a hoarding in the UK and many other parts of the world)
(sometimes called “billing boards”)
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(a billboard is a large outdoor advertising structure, typically found in ‘high-traffic areas’ such as alongside ‘busy roads’)
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(‘billboards’ present ‘large advertisements’ to ‘passing pedestrians’ + ‘drivers’)
(typically showing ‘large’ (+ ostensibly ‘witty’) slogans + ‘distinctive visuals’, billboards are highly visible in the ‘top designated market areas’)
(the largest standard-size billboards (known as ‘bulletins’) are located primarily on (‘major highways’ / ‘expressways’ / ‘principal arterials’), and command ‘high-density consumer exposure’ (mostly to ‘vehicular traffic’))
(‘bulletins’ afford greatest visibility due not only to their ‘size’, but because they allow creative ‘customization’ via ‘extensions’ + ’embellishments’)
(‘posters’ are the other common form of ‘billboard advertising’, located mostly along ‘primary’ + ‘secondary’ arterial roads)
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(‘posters’ are a smaller format than ‘bulletins’ and are viewed principally by ‘residents’ + ‘commuter traffic’, with some ‘pedestrian exposure’)
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