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“CHECK BALANCE OF BK ‘CROWN CARD’*
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*”burger king (aka ‘BK’) is an american global chain of ‘hamburger fast food restaurants’*
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(headquartered in the unincorporated area of ‘miami-dade county’ / ‘florida’, the company was founded in ‘1953’ as Insta-Burger King, a ‘jacksonville’ / ‘florida’-based restaurant chain)
(after ‘insta-burger king’ ran into financial difficulties in ‘1954’, its 2 miami-based franchisees ‘david edgerton’ and ‘james mclamore’ purchased the company and renamed it “burger king”)
(over the next ‘half-century’, the company would change hands 4 times, with its third set of owners, a partnership of ‘TPG capital’, ‘bain capital’, and ‘goldman sachs capital partners’, taking it ‘public’ in ‘2002’)
(in ‘late 2010’, ‘3G capital’ of ‘brazil’ acquired a majority stake in the company, in a deal valued at “US$3.26 billion”)
(the new owners promptly initiated a ‘restructuring’ of the company to ‘reverse its fortunes’)
(‘3G’, along with partner ‘berkshire hathaway’, eventually merged the company with the canadian-based doughnut chain ‘tim hortons’, under the auspices of a new canadian-based ‘parent company’ named “restaurant brands international”)
(the 1970s were the “golden age” of the company’s advertising, but beginning in the ‘early 1980s’, ‘burger king’ advertising began ‘losing focus’)
(“according to…?”)
(“…i’m WAITing…!”)
(a series of less successful ‘advertising campaigns’ created by a procession of ‘advertising agencies’ continued for the next 2 ‘decades’)
(in ‘2003’, ‘burger king’ hired the miami-based advertising agency ‘crispin porter + bogusky’ (aka ‘CP+B’), who completely reorganized its ‘advertising’ with a series of new campaigns centered on a redesigned ‘burger king’ character nicknamed “the king”, accompanied by a new online presence.
(while highly successful, some of CP+B’s commercials were derided for perceived ‘sexism’ or ‘cultural insensitivity’)
(burger king’s new owner (‘3G capital’) later terminated the relationship with ‘CP+B’ in ‘2011’ and moved its advertising to ‘McGarryBowen’, to begin a new product-oriented campaign with expanded ‘demographic targeting’)
(burger king’s menu has expanded from a basic offering of ‘burgers’, ‘french fries’, ‘sodas’, and ‘milkshakes’ to a larger and more diverse set of products)
(in 1957, the “whopper” became the first major addition to the menu, and it has become burger king’s ‘signature product’ since)
(conversely, ‘BK’ has introduced many products, which failed to catch hold in the ‘marketplace’)
(some of these ‘failures’ in the ‘united states’ have seen success in foreign markets, where ‘BK’ has also tailored its menu for ‘regional tastes’)
(from ‘2002’ to ‘2010’, ‘burger king’ aggressively targeted the “18–34 male demographic” with larger products that often carried correspondingly large amounts of unhealthy ‘fats’ and ‘trans-fats’)
(this tactic would eventually damage the company’s ‘financial underpinnings’, and cast a negative pall on its ‘earnings’)
(beginning in ‘2011’, the company began to move away from its previous ‘male-oriented menu’ and introduce new ‘menu items’, ‘product reformulations’, and ‘packaging’, as part of its current owner 3G Capital’s ‘restructuring plans’ for the company)
(as of ’30 september 2016′, ‘burger king’ reported it had ‘15,243 outlets’ in ‘100 countries’)
(of these, nearly half are located in the ‘united states’, and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in ‘2013’)
(‘BK’ has historically used several variations of ‘franchising’ to expand its ‘operations’)
(the manner in which the ‘company’ licenses its ‘franchisees’ varies (depending on the ‘region’), with some ‘regional franchises’, known as ‘master franchises’, responsible for selling ‘franchise sub-licenses’ on the company’s behalf)
(burger king’s relationship with its ‘franchises’ has not always been ‘harmonious’)
(occasional spats between the 2 have caused numerous issues, and in several instances, the company’s and its licensees’ relations have degenerated into precedent-setting ‘court cases’)
(burger king’s australian franchise “hungry jack’s” is the only franchise to operate under a different name, due to a trademark dispute and a series of ‘legal cases’ between the 2)
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*👨🔬🕵️♀️🙇♀️*SKETCHES*🙇♂️👩🔬🕵️♂️*
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💕💝💖💓🖤💙🖤💙🖤💙🖤❤️💚💛🧡❣️💞💔💘❣️🧡💛💚❤️🖤💜🖤💙🖤💙🖤💗💖💝💘
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*🌈✨ *TABLE OF CONTENTS* ✨🌷*
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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥