(official ‘lego logo’ since ‘1998’)
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*as of ‘17 december 2022’*
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(danish: [ˈleːɡo])
stylized as LEGO
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*’lego’ is a line of ‘plastic construction toys’ that are manufactured by ‘the lego group’, a ‘privately-held company’ based in (‘billund’ / ‘denmark’)*
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(the company’s ‘flagship product’ (LEGO) consists of ‘colorful interlocking plastic bricks’ accompanying an array of ‘gears’, ‘figurines’ called ‘mini-figures’, and various other ‘parts’)
(‘lego pieces’ can be ‘assembled’ and ‘connected’ in many ways to construct ‘objects’ (including ‘vehicles’, ‘buildings’, and ‘working robots’)
(anything ‘constructed’ can then be ‘taken apart’ again, and the ‘pieces’ used to make other ‘objects’)
*”sounds like my kind of ‘paradise’ alright!”*
(“the lego group” began manufacturing the ‘interlocking toy bricks’ in ‘1949’)
(‘supporting movies’, ‘games’, ‘competitions’, and 6 ‘legoland’ amusement parks have been developed under the ‘brand’)
(as of ‘july 2015’, “‘600 billion’ lego parts” had been produced)
“”where are ‘they’ now?”
(“they’ being the various ‘shades’ of ‘elementary’ lego ‘unit blocks'”)
(in ‘february 2015’, ‘lego’ replaced ‘ferrari’ as brand finance’s *world’s most powerful brand*”)
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(how do you ‘define’ / (‘measure’) ‘power’?)
(‘why ‘bobby trejo’ (of ‘JP’) would surely know!’)
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The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932
In 1934, his company came to be called “Lego”, derived from the Danish phrase “leg godt” [lɑjˀ ˈkʌt], which means “play well”
In 1947, Lego expanded to begin producing plastic toys
In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them “Automatic Binding Bricks”.
These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in 1939[11] and released in 1947.
Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased.[12]
The bricks, originally manufactured from cellulose acetate,[13] were a development of the traditional stackable wooden blocks of the time
The Lego Group’s motto, “only the best is good enough”[14] (Danish: det bedste er ikke for godt, literally “the best isn’t excessively good”) was created in 1936.[6]
This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly.[6]
By 1951 plastic toys accounted for half of the Lego company’s output, even though the Danish trade magazine Legetøjs-Tidende (“Toy Times”), visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys
Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children’s toys, due in part to the high standards set by Ole Kirk
By 1954, Christiansen’s son, Godtfred, had become the junior managing director of the Lego Group.[15]
It was his conversation with an overseas buyer that led to the idea of a toy system.
Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint:
their locking ability was limited and they were not versatile.[2]
In 1958, the modern brick design was developed
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it took five years to find the right material for it,
ABS (acrylonitrile butadiene styrene) polymer
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A patent application for the modern Lego brick design was filed in Denmark on 28 January 1958, and in various other countries in the subsequent few years
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Lego building at NASA’s Kennedy Space Center
The Lego Group’s Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children
In 1978, Lego produced the first minifigures, which have since become a staple in most sets
In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts built models to see how they would react in microgravity, as a part of the Lego Bricks in Space program
In May 2013, the largest model ever created was displayed in New York City and was made of over 5 million bricks;
a 1:1 scale model of an X-wing fighter
Other records include a 34-metre (112 ft) tower[24]
and a 4 km (2.5 mi) railway
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In ‘february 2015’, marketing consulting company ‘Brand Finance’ ranked Lego as the “world’s most powerful brand”, overtaking ‘ferrari’
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*👨🔬🕵️♀️🙇♀️*SKETCHES*🙇♂️👩🔬🕵️♂️*
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💕💝💖💓🖤💙🖤💙🖤💙🖤❤️💚💛🧡❣️💞💔💘❣️🧡💛💚❤️🖤💜🖤💙🖤💙🖤💗💖💝💘
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*🌈✨ *TABLE OF CONTENTS* ✨🌷*
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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥