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*V12*
*’21 SEPTEMBER 2018’*
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(stylized as iPhone X🅂 and iPhone X🅂 Max)
‘roman numeral’ “X”
pronounced “ten”
(although colloquially, sometimes pronounced as the name of the letter)
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(‘iPhone XS’ and iPhone XS Max are ‘smartphones’ designed, developed and marketed by ‘apple incorporated’)
(they are the ’12th-generation flagships’ of the ‘iPhone’, succeeding the ‘iPhone X’)
(they were announced on ’12 september 2018′ alongside the lower-priced ‘iPhone XR’ at the ”steve jobs’ theater’ in ‘apple park’ (cupertino) by ‘apple’ CEO ‘tim cook’, with ‘pre-orders’ beginning ’14 september 2018′ and official release on ’21 september 2018′)
(the ‘XS Max’ is the first ‘plus-sized iPhone’ in the new ‘bezel-less form factor’, as the ‘2017 iPhone X’ did not have a ‘larger variant’)
(upon the release of the ‘XS’ and ‘XS Max’, the ‘X’ was ‘discontinued’, meaning that its ‘shelf life’ of only ’10 months’ was the ‘shortest-ever ‘tenure’ as ‘flagship device’ in the history of the ‘iPhone”)
(at release the ‘XS’ and ‘XS Max’ had starting prices of (‘$999’ / ‘$1099’) in the US, (‘£999’ / ‘£1099’) in the UK, (‘€1149’ / ‘€1249’) in ‘europe’, (‘RMB8699’ / ‘RMB9599’ in ‘china’, and (‘Rs99900’ / ‘Rs109900’) in ‘india’)
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