-yoast SEO-

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-as of [10 MAY 2024]

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*OFFICIAL LINK*

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-they created a [wordpress plug-in] that allows you to easily [duplicate/re-publish] posts

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*’Yoast SEO’ is a ‘search engine optimization’ (SEO) plug-in for ‘WordPress’*

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*the plug-in has 5 million active installations and has been downloaded over 310 million times*

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*created in ‘2007’ by dutch developer ‘joost de valk’*

(aka ‘yoast’)

(a dutch ‘J’ is an english ‘Y’)

(a dutch ‘OO’ is an english ‘OA’)

???

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“ready ladies?”

*born ’16 february 1982’*

(created the plug-in @ ‘age 25’)

(the name ‘yoast’ comes from his instructions for pronouncing his first name ‘joost’)

*”toast” with a ‘y’*

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History

Yoast SEO created its first All in One SEO Pack plugin in 2007 – originally named WordPress SEO:

it was developed as a WordPress plugin by SEO consultant Joost de Valk

In 2012, the plug-in was renamed Yoast SEO.

In 2012, a premium version of the plug-in was launched

In 2015, Yoast hosted the first YoastCon conference which was hosted at the Lindenberg Nijmegen Culture House in Nijmegen, Netherlands.

In 2015 a flaw was discovered in version 1.7.3.3 and earlier versions.

The flaw could have left users of Yoast SEO open to hackers and was discovered by a security consultant

Over 2018, Yoast had a total turnover of €10 million

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Company

Yoast SEO can trace its origins to 2005 when Joost de Valk launched a website named “joostdevalk.nl”

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After moving to and eventually selling the domain “css3.info”, de Valk…

created the Yoast platform in 2009,

launched the first version of WordPress SEO in 2010

and founded the company Yoast BV in 2010

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Initially, Yoast focused on SEO consultancy[11] and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress.

In 2012, a premium version of Yoast SEO was launched.

In April 2016, Yoast BV sold the Google Analytics for WordPress plugin

According to Yoast, as of September 2018 they have almost 100 employees of which 85 are based in their HQ in Wijchen, Netherlands

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Reception

The software runs on more than 11 million sites and on 15.4% of the top 1 million sites in the world.[14]

On WordPress alone, it has amassed over five million downloads.

Its software was rated “5 out of 5” by Syed Moiz Balkhi, founder of WPBeginner, a blog for new users to the WordPress platform.[15]

Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as “the granddaddy of all SEO plugins”.[16]

Brian Santo, editor of EE Times, uses Yoast for estimating ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability),

but criticizes the negative effects SEO has had on journalism and suggest Google use more human or artificial intelligence to improve search.[17]

[edit]
In September 2020, Yoast decided to sponsor a professional basketball team in the province of Gelderland.

The team named Yoast United will play in the Dutch Basketball League (DBL)

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See also[edit]

Automattic

Akismet

References[edit]

^ Jump up to: a b “Yoast SEO And All in One SEO Pack — What to Choose?”. PC Tech Group Ltd. June 26, 2020. Retrieved August 3, 2020.

^ “Yoast SEO – WordPress plugin”. Retrieved April 6, 2021.

^ Lotze, Kristen (October 9, 2018). “The best WordPress plugins: A guide for businesses”. TechRepublic. Retrieved December 8, 2018.

^ WordPress Plugin advanced view

^ Jump up to: a b Yoast: About Us

^ Constantin, Lucian (March 12, 2015). “Over a million WordPress websites at risk because of flaw in popular SEO plug-in”. IDG Communications, Inc. PC World. Retrieved August 3, 2020.

^ “Deze Nederlandse Google-specialist zet met zijn internetbedrijf €10 miljoen per jaar om en zit bewust niet in de Randstad – dit is de reden”. Business Insider (in Dutch). June 1, 2018. Retrieved September 24, 2020.

^ Dunlop, Michael. “How Joost de Valk became a successful internet entrepreneur”. incomediary.com. Retrieved December 8, 2018.

^ “Joost de Valk, founder of Yoast, shares his success story”. First Web Designer. March 15, 2016. Retrieved December 8, 2018.

^ Eisenberg, Bryan (October 7, 2014). “37 SEO Experts Those in the Know Follow”. ClickZ. Retrieved December 8, 2018.

^ “History of Yoast”.

^ Chandler, Jeff (April 14, 2016). “Syed Balkhi Acquires Google Analytics by Yoast, Renames to MonsterInsights”. WP Tavern.

^ “Internetbedrijf Yoast neemt Wijchens plein over”. September 2018.

^ “Yoast Plugin Usage Statistics”. BuiltWith. Retrieved July 2, 2018.

^ Balkhi, Syed. “WordPress SEO by Yoast”. WPBeginner.

^ David, Michael (2015). WordPress Search Engine Optimization. Packt Publishing Ltd. p. 264. ISBN 978-1-78588-764-2 – via Google Books.

^ Santo, Brian (July 14, 2020). “Google is Stupid”. EE Times.

^ “Profbasketballers in Bemmel gaan Yoast United heten”. De Gelderlander. September 17, 2020. Retrieved September 17, 2020.

Further reading[edit]

Aull, Jacob (2014). WordPress SEO Success. United Kingdom: QUE. ISBN 9780789752888.

Sabin-Wilson, Lisa (1996). WordPress All In One for Dummies 4th Edition. Hoboken, New Jersey: John Wiley & Sons inc. ISBN 978-1119553151.

en.wikipedia.org /wiki/Yoast_SEO

Yoast SEO

Contributors to Wikimedia projects5-6 minutes 11/7/2016

Yoast

Yoast SEO logo.png

Developer(s) Yoast BV

Initial release 2007; 14 years ago[1]

Stable release

16.1.1[2] / 6 April 2021; 34 days ago

Repository

github.com/Yoast/wordpress-seo

Edit this at Wikidata

Platform WordPress

Type Search-engine optimization

License Proprietary, Free (gratis) and Premium versions

Website

yoast.com

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*👨‍🔬🕵️‍♀️🙇‍♀️*SKETCHES*🙇‍♂️👩‍🔬🕵️‍♂️*

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📚📖|/\-*WIKI-LINK*-/\|📖📚

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👈👈👈☜*-OUR CUSTOM [WORDPRESS PLUG-INS]-* ☞ 👉👉👉

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*🌈✨ *TABLE OF CONTENTS* ✨🌷*

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