-INSTAGRAM [PROMOTED POSTS]-

-as of [1 AUGUST 2024]

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*OFFICIAL LINK*

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*COMMANDS* —>

-BOOST [INSTAGRAM POST]-

-BOOST [INSTAGRAM STORY]-

-BOOST [INSTAGRAM REEL]-

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-OUR [BOOSTED INSTAGRAM POSTS]-

-OUR [BOOSTED INSTAGRAM STORIES]-

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*from computer* —>

*INSTAGRAM LINK*

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*click your ‘headshot icon’ in ‘top right corner’* —>

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*click any ‘post’ on your ‘grid’* —>

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*click ‘boost post’ in ‘bottom right corner’* —>

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(avoid boosting ‘posts’ featuring ‘images’ greater than 8 MB)

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*REQUIREMENTS* –>

*IG POST* –>

*SQUARE*
(1080 x 1080)

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*IG STORY* –>

*VERTICAL RECTANGLE*
(1080 x 1920)

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*UP-TO-DATE INSTAGRAM AD SPECS 2021*
(“karola karlson”)

*PDF LINK*

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always up-to-date list of Instagram ad sizes & specs

*SPROUT SOCIAL LINK*

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[…as of ’22 OCTOBER 2021…]

*7 TYPES*

*SINGLE IMAGE*

*INSTAGRAM CAROUSEL*

*INSTAGRAM VIDEO*

*SLIDESHOWS*

*INSTAGRAM LEADS*

*INSTAGRAM STORIES IMAGE*

*INSTAGRAM STORIES VIDEO*

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1

*SINGLE IMAGE*

*UP TO 125 CHARACTERS*

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*IMAGE MEDIA TYPE*

(‘image’ / ‘ad copy’ / ‘call-to-action’)

*1080 x 1080*
(recommended)

.JPG / .PNG

(file size maximum is ’30 MB’)

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2

*INSTAGRAM CAROUSEL ADS*

(at least ‘2 image/video post rotations’)

*UP TO 10 IMAGES/VIDEOS*

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*UP TO 125 CHARACTERS*

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*IMAGE / VIDEO*

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600 x 600
(minimum recommended resolution)

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1080 x 1080
(maximum recommended resolution)

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*IMAGES* –>

.JPG / .PNG

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*IMAGE/VIDEO ASPECT RATIO* –>

*SQUARE*
(1:1)

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*VIDE LENGTH REQUIREMENTS* –>

*3 SECONDS* – *60 SECONDS*

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(‘THUMBNAIL AUTO RESIZE’ WILL CONVERT YOUR ‘VIDEO THUMBNAIL’ TO ‘SQUARE’ ASPECT RATIO)

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3

*INSTAGRAM VIDEO ADS*

(up to 125 characters in the caption)

*VIDEO MEDIA TYPE*

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*600 x 600*
(minimum resolution)

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*1080 x 1080*
(maximum resolution)

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*REQUIRED LENGTH* –>

*3 SECONDS* – *60 SECONDS*

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*MAXIMUM SIZE* –>

*4 GB*

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*MAXIMUM FRAME RATE* –>

*30 FPS*

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*REQUIRED FILE TYPE* –>

*MP4 CONTAINER*

*H.264 VIDEO COMPRESSION*
(high profile preferred)

*SQUARE PIXELS*

*FIXED FRAME RATE*

*PROGRESSIVE SCAN*

*STEREO AAC AUDIO COMPRESSION*
(128 kbps or more preferred)

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4

*SLIDESHOWS*

(similiar to ‘carousel ads’)

(except you can also add music)

(up to 125 characters)

(image duration up to 50 seconds per image)

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*minimum image size* –>

600 x 600

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*maximum image size* –>

1080 x 1080

(if you use images of different sizes, your slideshow will be cropped to ‘square’)

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*compatible audio file formats* –>

WAV / MP3 / M4A / FLAC / OGG

(legal rights to song required)

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5

*INSTAGRAM LEADS*

*UP TO ‘125 CHARACTERS*

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*IMAGE MEDIA TYPE*

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*recommended image size* –>

1080 x 1080

OR

1200 x 628
(the ‘facebook ad image size’)

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PNG / JPG

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*privacy policy*

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*maximum file size* –>

30 MB

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6

*INSTAGRAM STORIES IMAGE*

*NO CAPTIONS*

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9:16 vertical video format

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*minimum resolution* –>

600 x 1067

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*recommended resolution* –>

1080 x 1920

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JPG / PNG

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*maximum image size* –>

*30 MB*

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*photo content visible for ‘5 seconds’*

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7

*INSTAGRAM STORIES VIDEO*

*NO CAPTIONS*

*9:16 vertical video format*

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*minimum video resolution* –>

600 x 1067

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*recommended video resolution* –>

1080 x 1920

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MP4 / MOV

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*maximum video size* –>

*4 GB*

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*maximum video length* –>

*15 SECONDS*

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*recommended video codecs* –>

H.264 / VP8

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*recommended audio codecs* –>

AAC / VORBIS

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*👨‍🔬🕵️‍♀️🙇‍♀️*SKETCHES*🙇‍♂️👩‍🔬🕵️‍♂️*

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👈👈👈☜*-[INSTAGRAM] INSTRUCTIONS-* ☞ 👉👉👉

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💕💝💖💓🖤💙🖤💙🖤💙🖤❤️💚💛🧡❣️💞💔💘❣️🧡💛💚❤️🖤💜🖤💙🖤💙🖤💗💖💝💘

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*🌈✨ *TABLE OF CONTENTS* ✨🌷*

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🔥🔥🔥🔥🔥🔥*we won the war* 🔥🔥🔥🔥🔥🔥