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-as of [10 MARCH 2024]–
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-the [BIC Mini] is one of the most popular lighters used for [long-distance hiking]-
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This is because it is small (2 ⅜ inches long and ⅞ inches wide and less than ½ inch thick) and lasts a long time
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*a ‘BIC lighter’ is a ‘disposable lighter’ in production by ‘Société Bic’ since 1973*
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Marketing
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was currently in development of a lighter that could be lit up to 3,000 times before wearing out.[4]
In 1975, television commercials told potential consumers to “flick your BIC”, a slogan that is still used today.
The sexually charged slogan was an attempt to compete with the leading lighter manufacturer at the time, Gillette
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References[edit]
^ L.A. Times Archives. “Baron Marcel Bich; Founder of Bic Company”. LATimes.com. Retrieved 4 November 2021.
^ Wilson & Co. “A BRIEF HISTORY OF FLAME: THE STORY OF THE EVERYDAY LIGHTER”. Sharrowmills.com. Retrieved 4 November 2021.
^ Staff Writer. “Who Invented the Bic Lighter?”. Reference.com. Retrieved 4 November 2021.
^ “BIC Corporation History”. FundingUniverse.com. Retrieved 4 November 2021.
Retrieved from “https://en.wikipedia.org/w/index.php?title=BIC_lighter&oldid=1061956050”
Categories:
Products introduced in 1973
Lighters (firelighting)
Disposable products
en.wikipedia.org /wiki/BIC_lighter
BIC lighter
Contributors to Wikimedia projects2-2 minutes 3/16/2008
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BIC lighter
BIC lighter 2008-12-31.jpg
Type lighter
Inventor Marcel Bich[1]
Inception 1973
Manufacturer Société Bic
Available Available
Current supplier Société Bic
Website US website
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