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-as of [18 JULY 2024]–
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“HUMAN FUEL”
manufactured by Huel Ltd.
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*12-PACK*
*400 CALORIES / BOTTLE*
*4800 CALORIES*
$59.99
(less than 1 cent / calorie)
*assuming a 2000-calorie daily diet, this will feed a person for 2.4 days*
$25 / day
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-[huel[ is a [‘meal replacement’ / ‘therapeutic food’] available in [(powder/protein shake/protein bar/grain/ pasta forms]-
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Its products are made from oats, rice protein, pea protein, sunflower, flaxseed, coconut oil MCTs, and several dietary supplements (vitamins and minerals)
Most products are sweetened with sucralose or stevia.
The product’s name is a portmanteau of “human fuel”
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History
In 2014, Huel was founded by Julian Hearn in Aylesbury, England.
The original recipe was formulated by registered nutritionist James Collier, founder and former owner of MuscleTalk, a bodybuilding website,[5] with the intention of providing the recommended daily amounts (RDAs) of nutrients as stipulated by the European Food Safety Authority, in a vegan and environmentally friendly product.
Huel powder, the first product, was released in 2015 and is sold in 1.7 kg white bags.
Its ingredients contain oats, rice, pea protein, and micronutrients.
Huel Powder is made up of 37% carbohydrates, 30% fat, 30% protein, and 3% fibre.
Black Edition was released in December 2019, it contains 50% fewer carbohydrates, 33% more protein compared to the original Huel powder and is sweetened with stevia and organic coconut sugar, instead of artificial sweetener
A version for gluten-free diets was launched in 2016, and Huel began delivering to the rest of Europe
In June 2017, it became available in the United States
In November 2017, former Life Health Foods UK chief executive James McMaster was appointed as chief executive officer of the company to oversee its international expansion
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Controversies and criticism
Misleading advertising[edit]
In February 2023, the British Advertising Standards Authority banned two Huel advertisements after ruling that claims that Huel could help people save money were misleading, and that one of the advertisements violated the rules on making health claims about products
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Taste and texture
Huel has been criticized for its underwhelming taste,[12] lumpy texture,[2] and “boring” flavors
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References
^ Butcher, Abigail (9 February 2016). “Is powdered food the future? Huel put to the test”. The Daily Telegraph.
^ Jump up to: a b Robinson, Peter (9 May 2016). “My week on powdered food made me feel less spaceman, more idiot”. The Guardian.
^ McEachran, Rich (17 December 2015). “Is powdered food an eco-dream or just weird?”. The Guardian.
^ Jump up to: a b Ough, Tom (15 February 2017). “My week on Huel: can you really live off nutritionally-complete powder?”. The Daily Telegraph. ISSN 0307-1235.
^ “About MuscleTalk”. MuscleTalk.
^ WALSH, GRACE (January 11, 2023). “Huel review: Is Huel healthy? A dietitian shares her professional opinion…” Cosmopolitan.
^ Nickalls, Sammy (13 June 2017). “European Soylent Competitor Huel Is Coming to America”. Myrecipes.com.
^ “Huel Announces Commitment to the U.S. Market with New Product Launches” (Press release). PR Newswire. November 28, 2018.
^ Perkins, Carina (16 November 2017). “James McMaster is new CEO of ‘complete food’ brand Huel”. TheGrocer.co.uk.
^ Clark, Jess (15 Feb 2023). “Huel adverts banned in UK for claiming shakes could help cut food bills”. The Guardian. Retrieved 15 Feb 2023.
^ “ASA Ruling on Huel Ltd”. Advertising Standards Authority. 15 Feb 2023. Retrieved 2 Mar 2023.
^ Harris-Fry, Nick (2 March 2016). “Is Huel the Future of Food?”. Coach Mag.
External links[edit]
Official website
en.wikipedia.org /wiki/Huel
Huel
Contributors to Wikimedia projects4-5 minutes 1/8/2016
From Wikipedia, the free encyclopedia
Huel Inc.
Huel Official Logo.png
Type Privately held company
Industry Meal replacements
Founded 2014; 9 years ago
Founders Julian Hearn, James Collier
Headquarters UK: Tring, Hertfordshire; London, Birmingham
US: New York City
Products Huel
Website huel.com
A packet of vanilla-flavour Huel powder
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